Guerrilla  Marketing  Workshops
Your Toughest Challenges have met their match
 

Pratt Computing Technologies
10420 Jackson Oaks Way - Suite 202
Knoxville Tennessee 37922
865-693-0900  Ext-111
Doc Pratt
Certified Guerrilla
Marketing Coach and
Fortune 100 CRM Consultant
What is Guerrilla Marketing? Guerrilla Marketing Blog
Guerrilla Marketing Bookstore
Are you wanting to:
Increase your sales?
Grow your business?
Open a new office?
Expand your territory?
Introduce a new product?
Introduce a new service?
Use less intrusive marketing?
Announce a new employee?
Promote something new?
Guerrilla Marketing may be the answer for you.

According to Dun & Bradstreet, one of the main reasons that businesses fail is a poorly focused and executed marketing plan or an inadequate marketing strategy!

Is your marketing strategy focused on the niche markets that you serve?  Have you clearly defined your benefits as they relate to your customers' needs?  Do you know what your competitive advantages are over your competitors?  Have you clearly defined your target audience and are you pursuing them on a consistent and ongoing basis?  Can you at any point in time determine exactly what is being done to grow your business, achieve your objectives, and by whom? 

If the answer to any of these questions is NO, then Guerrilla Marketing will be the easiest, fastest and most cost effective way to make that answer of a resounding YES!  If you are new to Guerrilla Marketing, or are not completely sure of what it is, then you may want to go the What is Guerrilla Marketing page.

 

One of the hallmarks of Guerrilla Marketing are the 200 Guerrilla Weapons, click here to see a list of the weapons.

When you are familiar with Guerrilla Marketing then you know how effective it can be so here are the options for putting it to use.


1. One on One coaching on how to implement a Guerrilla Marketing attack designed specifically for your business and your industry.


2. Attend a Guerrilla Marketing Workshop in Knoxville. These workshops have people from other businesses that are non competing, and the interaction between participants has proven to be very valuable itself.


3. Work through some of the books and try to pick it up by yourself.


The last option is to sit back, relax, and watch one of you competitors implement Guerrilla Marketing. The problem with this is they may just eat your lunch in the process.

NEW!
Private Guerrilla Marketing Workshops.

We are conducting a limited number of workshops where only ONE business is involved and the focus is only on that business. These workshops last 3-4 hours and focus on setting the framework for an overall Guerrilla Marketing Attack while crafting a Guerrilla Marketing Plan to achieve a specific objective.
After the workshop you will have a road map laid out and know who will do what task and when in order to achieve the desired objective.
Call 865-693-0900  Ext-111

The 8 Million Dollar Carrot

Here is a great example of having the Guerrilla Mindset. I am a consultant to the Business Solutions group of one of the telecommunications giants, and I was told this story by the director over that group. The National Accounts Manager was working on closing a large deal, and he had his Sales Manager come with him to take the prospect out to dinner. They are in a very competitive industry and everyone’s product is the same, so they need other ways to differentiate themselves. During the course of dinner as they were talking, the prospect mentioned that she had a horse and that the horse loved to eat carrots.  As the dinner meeting was winding down, Darryl, the sales manager excused himself and went to the kitchen. He was able to get a doggie bag with carrots in it. He then wrote a personal note on the bag, addressing the horse by name and saying who it was from. He came back to the table and presented it to the prospect and she was floored by the gesture. All of the suddenly they had differentiated themselves by using a little time, energy and imagination. The result was an 8 Million dollar order!

 It is not hard to develop the guerrilla mindset; you just need to always have your antenna up, looking for your “8 million dollar carrot.”

From the coming book "Guerrilla Relationship Management"

"Doc Pratt is an awesome Guerrilla Marketing coach, I know because I have seen him in action. Doc recently assisted me in San Rafael, California, at "Guerrilla Meets Karate Master II," the Advanced Course. Doc helped me in our workshops to teach business owners from around the world how create a Guerrilla Marketing Plan and implement a comprehensive Guerrilla Marketing Attack. The four day event was absolutely incredible. Everyone had rave reviews about how much they gained from the event, and Doc Pratt proved that he is 'World Class Guerrilla Marketing Coach.'"

Jay Conrad Levinson
The Father of Guerrilla Marketing
Founder: The Guerrilla Marketing Association
Author, "Guerrilla Marketing" series of books
Over 14 million sold; now in 41 languages


Doc Pratt and Jay Conrad Levinson relax at the "Birthplace of Guerrilla Marketing" overlooking the San Francisco Bay, in San Rafael CA. They had just completed a four day advanced training event where they worked together to train business leaders from around the world.
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