Guerrilla  Marketing  Workshops

the 100 guerrilla marketing weapons
 

The list of 100 Guerrilla Marketing Weapons is only a starting point. Every business has proven tactics that have worked in the past, so these should be a part of the arsenal. A few weapons may not work for every business, such as waiting room resources. Some weapons are global, such as an "800 number" or the company name, while other weapons are campaign specific.

In light of what recently happened in Boston, the incident that was called "Guerrilla Marketing," Jay Conrad Levinson, the Father of Guerrilla Marketing said,  “Guerrilla Marketing never offends people, it never frightens people, and it never breaches ethics.”

There are 16 Secrets to Guerrilla Marketing success, each represented by one word.

1. COMMITMENT

2. INVESTMENT 

3. CONSISTENT

4. CONFIDENT

5. PATIENT

6. ASSORTMENT

7. CONVENIENT

8. SUBSEQUENT

9. AMAZEMENT

10. MEASUREMENT

11. INVOLVEMENT

12. DEPENDENT

13. ARMAMENT

14. CONSENT

15. AUGMENT

16. CONTENT

These 16 concepts are probably the reason that many start-up guerrillas now run highly successful companies. They are the cornerstone of guerrilla marketing. Just 16 words, but each one nuclear-powered and capable of propelling you into the land of your dreams. 

 

Related Links:
Pratt Computing Technologies
The CRM doctor
Guerrilla Marketing Blog
 1. Compelling Competitive Advantage
 2. Marketing Plan
 3. Outrageously Good Service
 4. Follow-up
 5. Fusion Marketing
 6. Positive Attitude and Enthusiasm
 7. Free Consultation
 8. Customer Reactivation Letter
 9. Website - online presence
10. 30 Second Commercial / Marketing Message
11. Community Involvement
12. Business Card
13. Client Testimonials
14. Location
15. Stationary
16. Phone Script / Auto Attendant
17. Logo
18. Promo Kit
19. Hour, Days of Operation
20. Brochures
21. Reprints
22. Professional Photo
23. 800 Number
24. Targeted List from List Broker
25. Public Seminars and Lectures
26. Audio and Video Tapes
27. Refreshments Offered
28. Credit Cards
29. Club/Association Memberships
30. Effective Use of Voice Mail
31. Circulars
32. Smiles and Greetings
33. Pricing
34. Prospecting Letter
35. Contests
36. Phone-On Hold Marketing
37. Research Studies
38. Make an Audio Tape Interview
39. Toastmasters
40. Postcards
41. Waiting Room Recourses
42. Inserts
43. Trade Show Display
44. Speak at Conferences
45. Radio and TV Commercials
46. Gift Certificates
47. Assisting in Other's Workshops
48. Start a Fusion Marketing Group
49. Speed of Delivery
50. Classified Ads
51. Customer Mailing Lists
52. Enthusiasm
53. Yellow Pages Ad
54. Sales Training
55. Teach Adult Ed. Courses
56. Online Marketing / SEM
57. Participate in a Chat Room
58. Publish a Printed Newsletter
59. Join a Speakers Bureau
60. Demonstrations
61. Serve on an Association Board
62. Charity Fundraisers
63. Create an online newsletter
64. Create an Advocates List
65. Post an E-Bulletin Board
66. Free Workshops
67. Brand Name Awareness
68. Free Information / White paper
69. Human Bonds
70. Continued Education
71. Free Gift
72. Word of Mouth
73. Columns in newspapers
74. Send free PDF files
75. Write an Article
76. Link to other Websites
77. Mastermind Group
78. Create a set of Client Handouts
79. Booth at Health Fairs/Home Shows
80. Professional Photograph
81. Imagination appointments
82. Theme Line / Develop and use
83. Walk Your Talk
84. Write a Book
85. Panel or Advisory Board
86. Get Listed with Search Engines
87. Marketing Savvy / Trust yourself
88. Host your own Radio Show
89. Compile Emailing Lists
90. Join the Chamber of Commerce
91. Audio or Video Clip on Website
92. Competitiveness / Differentiation
93. Displays with other Businesses
94. Free Video Tape
95. Take-One Boxes
96. Recorded Info by Phone
97. Convenience
98. Free Audiotapes and Articles
99. Sig Line on email/ with theme line
100. Satisfied Customers
 

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