|
|
|
The list of 200 Guerrilla Marketing Weapons is only a starting point. Every business has proven tactics that have worked in the past, so these should be a part of the arsenal. A few weapons may not work for every business, such as waiting room resources. Some weapons are global, such as an "800 number" or the company name, while other weapons are campaign specific.
In light of what happened in Boston a few years ago, the incident that was called "Guerrilla Marketing," by the media. Jay Conrad Levinson, the Father of Guerrilla Marketing said, “Guerrilla Marketing never offends people, it never frightens people, and it never breaches ethics.”
|
There are 16 Secrets to Guerrilla Marketing success, each represented by one word.
1. COMMITMENT
3. CONSISTENT
11.
INVOLVEMENT
Related Links: |
MINI- MEDIA 1. Marketing Plan 2. Marketing Calendar 3. Identity 4. Business Cards 5. Stationary 6. Personal Letters 7. Telephone Marketing 8. Toll- Free Number 9. Vanity Phone Number 10. Yellow Pages 11. Postcards 12. Post Card Deck 13. Classified Ads 14. Per Order/ Inquiry Advertising 15. Free Ads in Shoppers 16. Circulars 17. Community Bulletin Boards 18. Movie Ads 19. Outside Signs 20. Street Banners 21. Window Display 22. Inside Signs 23. Posters 24. Canvassing 25. Door Hangers 26. Elevator Pitch 27. Value Story 28. Backends 29. Letters of Recommendation 30. Attendance at Trade Shows
MAXI- MEDIA 31. Advertising 32. Direct Mail 33. Newspaper Ads 34. Radio Spots 35. Magazine Ads 36. Billboards 37. Television Commercials
E- MEDIA 38. Computer 39. Printer/ Fax Machine 40. Chat Rooms 41. Forums Boards 42. Internet Bulletin Boards 43. List-building 44. Personalized Email 45. Email Signature Mktg. 46. Canned Email 47. Bulk Email 48. Audio/Video postcards 49. Domain Name 50. Website 51. Landing Page 52. Merchant Account 53. Shopping cart 54. Auto-Responders 55. Search Engine Ranking (Alexa) 56. Electronic Brochures 57. RSS Feeds 58. Blogs 59. Podcasting 60. Publish own E-zine 61. Ads in other E-zines 62. Write Ebooks 63. Provide Content- Other Sites 64. Produce Webinars 65. Joint ventures 66. Word-of-mouse 67. Viral Marketing 68. E-Bay / Auction Sites 69. Click Analyzers 70. Pay Per Click Ads 71. Search Engine Keywords 72. Google Adwords 73. Sponsored Links 74. Reciprocal Link Exchange 75. Banner Exchanges 76. Web Conversion Rate
INFO- MEDIA 77. Knowledge of your Market 78. Research Studies 79. Specific Customer Data 80. Case Studies 81. Sharing 82. Brochures 83. Catalog 84. Business Directory 85. Public Service Announcements 86. Newsletter 87. A Speech 88. Free Consultations 89. Free Demonstrations 90. Free Seminars 91. Publish Article 92. Publish Column 93. Author a Book 94. Publishing-on-Demand 95. Speaker at Clubs 96. Teleseminars 97. Infomercials 98. Constant Learning HUMAN- MEDIA 99. Marketing Insight 100. Yourself 101. Your Employees and Reps 102. Designated Guerrilla 103. Employee Attire 104. Social Demeanor 105. Target Audiences |
106. Your Own Circle of Influence 107. Contact Time with Customers 108. How you say Hello and Goodbye 109. Teaching Ability 110. Stories 111. Sales Training 112. Use of Downtime 113. Networking 114. Professional Title 115. Affiliate Marketing 116. Media Contacts 117. “A” List Customers 118. Core Story- Solution to Problem 119. Create a Sense of Urgency 120. Offer Limited Items/ Time 121. Call to Action 122. Satisfied Customers
NON- MEDIA 123. Benefits List 124. Competitive Advantages 125. Gifts 126. Service 127. Public Relations 128. Fusion Marketing 129. Barter 130. Word-of-Mouth 131. Buzz 132. Community Involvement 133. Club and Assn Memberships 134. Free Directory Listings 135. Trade Show Booth 136. Special Events 137. Name Tags at Events 138. Luxury Box at Events 139. Gift Certificates 140. Audio-Visual Aids 141. Flipcharts 142. Reprints and Blowups 143. Coupons 144. Free Trial Offer 145. Guarantee 146. Contests and Sweepstakes 147. Baking/ Craft Ability 148. Lead Buying 149. Follow-Up 150. Tracking Plan 151. Marketing-on-Hold 152. Branded Entertainment 153. Product Placement 154. Radio Talk Show Guest 155. TV Talk Show Guest 156. Subliminal Marketing
COMPANY ATTRIBUTES 157. Proper View of Marketing 158. Brand Name Awareness 159. Positioning 160. Name 161. Meme 162. Theme Line 163. Writing Ability 164. Copywriting Ability 165. Headline Copy 166. Location 167. Hours of Operation 168. Days of Operation 169. Credit Cards Accepted 170. Financing Available 171. Credibility 172. Reputation 173. Efficiency 174. Quality 175. Service 176. Selection 177. Price 178. Opportunities to Upgrade 179. Referral Program 180. Spying 181. Testimonials 182. Extra Value 183. Adopt Noble Cause
COMPANY ATTITUDES 184. Easy To Do Business With 185. Honest Interest in People 186. Telephone Demeanor 187. Passion & Enthusiasm 188. Sensitivity 189. Patience 190. Flexibility 191. Generosity 192. Self Confidence 193. Neatness 194. Aggressiveness 195. Competitiveness 196. High Energy 197. Speed 198. Maintains Focus 199. Attention to Details 200. Takes Action
|
Go back to the previous page.